
Let's Talk Loyalty #76: Loyalty Programme Liability Management - Len Llaguno, Founder of Kyros Insights
14 snips
Jan 27, 2021 Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10 11 12 13 14
Introduction
00:00 • 2min
The Best Loyalty Statistics
01:45 • 3min
What Is an Actuary?
04:15 • 3min
The Importance of Redeeming
07:16 • 6min
The Boring Part of Life: Loyalty Program Liability
12:50 • 3min
How to Use Actuarial Science to Understand Customer Longevity
16:19 • 2min
The Importance of Customer First Customer Centricity
18:30 • 3min
The Importance of Predicting Customer Lifetime Value
21:42 • 2min
How to Increase Customer Lifetime Value
23:37 • 6min
How to Isolate People That Have a Large Expected Future Profit
29:17 • 2min
The Importance of Customer Lifetime Value
31:11 • 2min
How to Leverage Your Loyalty Program to Increase Profitability
32:53 • 4min
How to Optimize Your Customer Longevity Program
37:10 • 2min
Let's Talk Loyalty
39:06 • 2min
