#76: Loyalty Programme Liability Management - Len Llaguno, Founder of Kyros Insights
Let's Talk Loyalty
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How to Use Actuarial Science to Understand Customer Longevity
Loyalty program owners could consider using actuarial science to understand customer longevity, Len says. "I think the area that's much more interesting for for loyalty marketers is how boring liabilities are," he adds.Len: What do you think is is the the purpose of a loyalty program? We've talked a lot about liabilities and how we support loyalty programs with liabilities. The part that's more exciting that I think that people might be more interested in leveraging is is use actuarialscience to understand customerongevity.
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