#76: Loyalty Programme Liability Management - Len Llaguno, Founder of Kyros Insights
Let's Talk Loyalty
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How to Isolate People That Have a Large Expected Future Profit
Every single loyalty program has such a rich data set. We look at that complete picture of each individual member to predict what their expected future profit is going to be. That's so that's how we can identify people that potentially are in your lowest tier that have a large expected future profit. And basically they need to feel the love. I mean, they're extremely valuable to you. They're going to generate a lot of profit for you. So it's worth it. Yeah. Absolutely.
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