#76: Loyalty Programme Liability Management - Len Llaguno, Founder of Kyros Insights
Let's Talk Loyalty
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The Boring Part of Life: Loyalty Program Liability
Loyalty program liability is absolutely the most boring parts of life. American Airlines, for example, they have a liability that's eight billion north of eight billion dollars with a United Airlines like five billion deltas. Marriott six billion, you know, American Express as well. And even if you start going down to the smaller hotel chains and smaller airlines, you're still talking about hundreds of millions of dollars pretty easily.
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