#76: Loyalty Programme Liability Management - Len Llaguno, Founder of Kyros Insights
Let's Talk Loyalty
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How to Leverage Your Loyalty Program to Increase Profitability
Loyalty programs are remarkable businesses because they have really positive cash flow impacts, right? Because whenever you issue a point to somebody, there's actually no cash going out at the time of visions. It actually goes out when the redemption actually happens, which could potentially be years in the future,. Sure. And so, being really generous about trying to leverage the points and use them to generate that demand is makes a lot of financial sense, right? sure. Yeah. So then the last thing I wanted to just go back to was this, this ebook that you did recently. Again, bearing in mind the context and changing times and and COVID and we all know the story. But there
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