Masters of Scale
Liquid Death’s Mike Cessario: Trust your taste
Jul 11, 2024
Mike Cessario, founder of Liquid Death, has turned drinking water into a billion-dollar venture through bold marketing and humor. He shares insights on escaping his corporate job boredom and the creative process behind his unique branding. Cessario discusses the journey from punk rock to entrepreneurship, navigating challenges while infusing fun into health-conscious products. He emphasizes trusting your instincts in innovation and the critical role social media plays in brand growth. Liquid Death’s rise is a testament to daring ideas and engaging with consumers.
34:58
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Quick takeaways
- Mike built a $1.4 billion brand through rebellious marketing tactics and innovative branding strategies.
- Facing setbacks and challenges, Mike's resilience and determination led to the unconventional success of Liquid Death.
Deep dives
From Punk Rock to $1.4 Billion Brand: The Liquid Death Journey
As Mike Cesario reminisces about his backstage experience at the Warped Tour, where he discovered the trickery behind energy drink sponsorships, he ultimately founded Liquid Death, a $1.4 billion beverage company. His rebel approach to marketing turned his water brand into a cultural sensation, emphasizing talent and innovative branding to scale the business.
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