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Masters of Scale
Liquid Death’s Mike Cessario: Trust your taste
Jul 11, 2024
Mike Cessario, Founder of Liquid Death, shares how he built a $1.4 billion brand through unique marketing strategies and rebellious image. The podcast explores lessons in scaling a cultural beverage brand, navigating skepticism, simplicity in marketing, and building a killer marketing strategy. It also delves into his journey from punk rock to entrepreneurship, emphasizing the importance of trusting your taste in business decisions.
34:58
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Quick takeaways
- Mike built a $1.4 billion brand through rebellious marketing tactics and innovative branding strategies.
- Facing setbacks and challenges, Mike's resilience and determination led to the unconventional success of Liquid Death.
Deep dives
From Punk Rock to $1.4 Billion Brand: The Liquid Death Journey
As Mike Cesario reminisces about his backstage experience at the Warped Tour, where he discovered the trickery behind energy drink sponsorships, he ultimately founded Liquid Death, a $1.4 billion beverage company. His rebel approach to marketing turned his water brand into a cultural sensation, emphasizing talent and innovative branding to scale the business.
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Discover
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