Mike Cessario, founder of Liquid Death, has turned drinking water into a billion-dollar venture through bold marketing and humor. He shares insights on escaping his corporate job boredom and the creative process behind his unique branding. Cessario discusses the journey from punk rock to entrepreneurship, navigating challenges while infusing fun into health-conscious products. He emphasizes trusting your instincts in innovation and the critical role social media plays in brand growth. Liquid Death’s rise is a testament to daring ideas and engaging with consumers.