Liquid Death’s Mike Cessario: Trust your taste
Masters of Scale
Innovative Branding in Health Foods and Beverages
This chapter explores the launch of Organic Valley's new recovery shake, Organic Fuel, which offers high protein and natural ingredients despite initial skepticism from farmers. It delves into the challenges of marketing health foods and the importance of establishing a unique brand in the beverage industry.
00:00
Transcript
Play full episode
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
