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3min chapter
Liquid Death’s Mike Cessario: Trust your taste
Masters of Scale
Innovative Branding in Health Foods and Beverages
This chapter explores the launch of Organic Valley's new recovery shake, Organic Fuel, which offers high protein and natural ingredients despite initial skepticism from farmers. It delves into the challenges of marketing health foods and the importance of establishing a unique brand in the beverage industry.
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AI-powered
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode