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16min chapter
Liquid Death’s Mike Cessario: Trust your taste
Masters of Scale
Liquid Death: From Concept to Cultural Phenomenon
This chapter explores the journey of a bottled water brand, Liquid Death, highlighting its innovative approach to marketing and the significance of engaging packaging. It delves into the logistical challenges of sourcing spring water and creating a fun, health-conscious product that resonates with consumers. The narrative emphasizes the importance of social media in gauging interest and shares insights on entrepreneurial strategies for navigating the beverage industry landscape.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode