2min chapter

Masters of Scale cover image

Liquid Death’s Mike Cessario: Trust your taste

Masters of Scale

CHAPTER

Intro

The speaker recounts a nostalgic summer at the 2009 Warped Tour, highlighting their encounters with renowned punk bands. They delve into the unique backstage environment and reveal an intriguing marketing tactic involving 'tour water' that helps bands balance sponsorship while preserving their punk ethos.

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