Mike Cessario

Mike Cessario, founder and CEO of Liquid Death, shares his journey from advertising executive to creator of a viral water brand that disrupts the saturated beverage market. He discusses the clever branding strategy of packaging water in aluminum cans, reminiscent of beer, which appeals to a diverse audience. Cessario explores the initial skepticism he faced in securing funding and co-packers, and how humor and creativity in marketing helped propel Liquid Death to over $100 million in annual revenue, redefining the beverage industry.

Mike Cessario, the founder and CEO of Liquid Death, revolutionizes the beverage industry with his unique canned water brand worth over $700M. He shares insights on overcoming skepticism around unconventional ideas, emphasizing the importance of data and feedback. Cessario highlights that great brands evoke emotional connections and often face criticism. He discusses innovative marketing strategies, including humor and celebrity involvement, to create viral content on a budget. Ultimately, he champions resilience and authenticity in building a lasting brand.

Mike Cessario, Co-founder and CEO of Liquid Death, dives into the captivating backstory of his punk-rock branded canned water. He shares how humor can revitalize dull markets, contrasting businesses built by creatives versus traditional business minds. Mike reveals the significance of speed in turning ideas into products and discusses the quirky differences between U.S. and international mineral waters. He also highlights Liquid Death's role as a pop-culture powerhouse and explores innovative marketing strategies that disrupt the beverage industry.

Mike Cessario, founder of Liquid Death, has turned drinking water into a billion-dollar venture through bold marketing and humor. He shares insights on escaping his corporate job boredom and the creative process behind his unique branding. Cessario discusses the journey from punk rock to entrepreneurship, navigating challenges while infusing fun into health-conscious products. He emphasizes trusting your instincts in innovation and the critical role social media plays in brand growth. Liquid Death’s rise is a testament to daring ideas and engaging with consumers.

Joining the conversation is Mike Cessario, the CEO and co-founder of Liquid Death, a brand shaking up the beverage industry with its humorous marketing and commitment to sustainability. They dive into TikTok's intriguing plans for US fulfillment centers, hinting at its e-commerce ambitions. Mike shares his journey in building Liquid Death, emphasizing the power of comedy in branding and the common pitfalls in traditional consumer packaged goods. His insights on brand authenticity and innovative marketing will inspire any entrepreneur!