Mike Cessario

Mike Cessario, founder and CEO of Liquid Death, shares his journey from advertising executive to creator of a viral water brand that disrupts the saturated beverage market. He discusses the clever branding strategy of packaging water in aluminum cans, reminiscent of beer, which appeals to a diverse audience. Cessario explores the initial skepticism he faced in securing funding and co-packers, and how humor and creativity in marketing helped propel Liquid Death to over $100 million in annual revenue, redefining the beverage industry.

Mike Cessario, Founder and CEO of Liquid Death, has built a $1.4B beverage brand renowned for its quirky marketing. He shares how unconventional ideas like selling a $300 coffin and a candle with Ozzy Osbourne’s DNA helped disrupt the beverage industry. Cessario emphasizes the value of humor and emotional connections in branding and reveals strategies for small brands to outshine giants by targeting overlooked customers. He advocates for a mindset of continuous learning, innovation, and authenticity to thrive in a competitive market.

Mike Cessario, the founder and CEO of Liquid Death, shares his visionary journey in creating a beverage brand that thrives on irreverent humor and creative marketing. He explains how entertaining advertising makes a brand memorable and distinctive. Mike reveals insights on bold campaigns, like the viral 'sell your soul' stunt, and how Liquid Death leverages social media for growth. He discusses the challenges of scaling production and crafting an engaging brand identity that feels illicit, while also turning negativity into creative content to bolster the brand's appeal.

Mike Cessario, the founder and CEO of Liquid Death, revolutionizes the beverage industry with his unique canned water brand worth over $700M. He shares insights on overcoming skepticism around unconventional ideas, emphasizing the importance of data and feedback. Cessario highlights that great brands evoke emotional connections and often face criticism. He discusses innovative marketing strategies, including humor and celebrity involvement, to create viral content on a budget. Ultimately, he champions resilience and authenticity in building a lasting brand.

Joining the conversation are Karri Saarinen, CEO of Linear, who emphasizes the need for conceptual design to foster innovation, and Mike Cessario, founder of Liquid Death, who shares his brand’s unconventional launch strategy rooted in viral marketing and humor. Elliot Cohen, co-founder of General Medicine, discusses revolutionizing healthcare access through a smart, integrated chat platform, while Ali Ghodsi, CEO of Databricks, highlights the importance of proprietary data and offers insights into navigating open-source business models.

Mike Cessario, Co-founder and CEO of Liquid Death, dives into the captivating backstory of his punk-rock branded canned water. He shares how humor can revitalize dull markets, contrasting businesses built by creatives versus traditional business minds. Mike reveals the significance of speed in turning ideas into products and discusses the quirky differences between U.S. and international mineral waters. He also highlights Liquid Death's role as a pop-culture powerhouse and explores innovative marketing strategies that disrupt the beverage industry.

Mike Cessario, founder and CEO of Liquid Death, shares his journey of creating a billion-dollar water brand with a punk rock ethos. He discusses how his outsider perspective led to innovative marketing strategies that disrupted the beverage industry, despite facing large competitors like Coke and Pepsi. Mike details his unconventional approach to brand development, from launching a viral pre-product campaign to leveraging direct-to-consumer sales. He also emphasizes the power of creativity on a budget and the importance of maintaining a challenger spirit in business.

Mike Cessario, Founder and CEO of Liquid Death, shares his journey from punk bands to revolutionizing beverage marketing. He explains how strategically choosing water as a product allowed them to stand out in a boring industry. Cessario emphasizes the importance of packaging as a competitive advantage and how they validated their brand via viral marketing before launching. He also discusses their entertainment-first approach to content, leveraging small bets and in-house production to drive engagement while navigating the challenges of AI in creativity.

Mike Cessario, founder of Liquid Death, has turned drinking water into a billion-dollar venture through bold marketing and humor. He shares insights on escaping his corporate job boredom and the creative process behind his unique branding. Cessario discusses the journey from punk rock to entrepreneurship, navigating challenges while infusing fun into health-conscious products. He emphasizes trusting your instincts in innovation and the critical role social media plays in brand growth. Liquid Death’s rise is a testament to daring ideas and engaging with consumers.

Joining the conversation is Mike Cessario, the CEO and co-founder of Liquid Death, a brand shaking up the beverage industry with its humorous marketing and commitment to sustainability. They dive into TikTok's intriguing plans for US fulfillment centers, hinting at its e-commerce ambitions. Mike shares his journey in building Liquid Death, emphasizing the power of comedy in branding and the common pitfalls in traditional consumer packaged goods. His insights on brand authenticity and innovative marketing will inspire any entrepreneur!