This Week in Startups

TikTok planning to build US fulfillment centers + Liquid Death CEO Mike Cessario | E1584

Oct 13, 2022

59:23

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Episode notes

D2C Brands - How Do You Think About It?

02:15

Is Saturday Night Live a Good Place to Market Comedy Entertainment?

04:36

How to Create Your Own Brand

01:55

Introduction

3min

Is This Going to Be the Standard?

2min

Verizon 5G Is the Gold Standard

2min

The New Unicorns Interview With Liquid Death CEO Mike Cesario

2min

TikTok

2min

TikTok - Localized Drop Shipping

2min

TikTok Basics

2min

The Dog Talker

2min

What Mistakes Do Most Founders Make With Phone Numbers?

2min

10.

How Much Does Your Brand Represent Your Personality?

6min

11.

How to Create Your Own Brand

2min

12.

Brandy, Whiskey, Bourbon - What's the Difference?

3min

13.

LinkedIn Jobs Helps You Find the Right People for Your Team

5min

14.

Liquid Death - The Coolest Thing Ever

5min

15.

Get Paperclip and Get Real-Time Financials

2min

16.

Is Saturday Night Live a Good Place to Market Comedy Entertainment?

5min

17.

Water in a Can

2min

18.

Liquid Death Iced Tea

5min

19.

D2C Brands - How Do You Think About It?

2min

20.

Building a Brand

6min

First up J+M discuss TikTok's apparent plan to build an e-commerce business via US fulfillment centers! (8:57) Then, Molly is joined by Liquid Death CEO Mike Cessario to discuss the genesis of a great brand and more. (17:26)

(0:00) J+M tee up today's segments!

(2:13) Starlink, 5G, and the rapid advancement of internet connectivity

(8:57) TikTok appears to be hiring for product fulfillment centers in the US

(16:11) OpenPhone - Get an extra 20% off any plan for your first 6 months at https://openphone.com/twist

(17:26) Molly welcomes Liquid Death Co-Founder and CEO Mike Cessario; they discuss Mike's background pre-Liquid Death and his advice for brand building

(28:27) LinkedIn Jobs - Post your first job for free at https://LinkedIn.com/unicorn

(29:53) Irreverent marketing approaches pre-Liquid Death, building the Liquid Death brand before launching the product

(38:00) Paperclip - Go to getpaperclip.com/twist to get the app free for life

(39:06) Describing the genesis of the Liquid Death brand, what CPGs have historically gotten wrong, building a brand based on comedy; understanding flavor demand

Check out Liquid Death: https://www.liquiddeath.com

FOLLOW Jason: https://linktr.ee/calacanis

FOLLOW Molly: https://twitter.com/mollywood

Subscribe to our YouTube to watch all full episodes:

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This Week in Startups

TikTok planning to build US fulfillment centers + Liquid Death CEO Mike Cessario | E1584

D2C Brands - How Do You Think About It?

Is Saturday Night Live a Good Place to Market Comedy Entertainment?

How to Create Your Own Brand

Get the Snipdpodcast app

AI-poweredpodcast player

Discoverhighlights

Save anymoment

Share& Export

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Discoverhighlights

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moment

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