This Week in Startups TikTok planning to build US fulfillment centers + Liquid Death CEO Mike Cessario | E1584
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Oct 13, 2022 
Joining the conversation is Mike Cessario, the CEO and co-founder of Liquid Death, a brand shaking up the beverage industry with its humorous marketing and commitment to sustainability. They dive into TikTok's intriguing plans for US fulfillment centers, hinting at its e-commerce ambitions. Mike shares his journey in building Liquid Death, emphasizing the power of comedy in branding and the common pitfalls in traditional consumer packaged goods. His insights on brand authenticity and innovative marketing will inspire any entrepreneur!
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Journalism Tip
- Journalists uncover stories by looking at job postings.
- TikTok's job postings suggest a move into e-commerce fulfillment.
TikTok's E-commerce Move
- TikTok plans to build US fulfillment centers, according to Axios.
- This move marks TikTok's first foray into e-commerce, creating a new revenue stream.
Brand Alignment
- Mike Cesario, Liquid Death CEO, aligns his personal style with the brand.
- This simplifies decision-making, as the brand reflects his personality.