This Week in Startups

TikTok planning to build US fulfillment centers + Liquid Death CEO Mike Cessario | E1584

Oct 13, 2022

Joining the conversation is Mike Cessario, the CEO and co-founder of Liquid Death, a brand shaking up the beverage industry with its humorous marketing and commitment to sustainability. They dive into TikTok's intriguing plans for US fulfillment centers, hinting at its e-commerce ambitions. Mike shares his journey in building Liquid Death, emphasizing the power of comedy in branding and the common pitfalls in traditional consumer packaged goods. His insights on brand authenticity and innovative marketing will inspire any entrepreneur!

59:23

Creator website

Episode guests

Mike Cessario

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Episode notes

Intro

2min

Tech Trends and Social Media Strategies

13min

Navigating Startup Growth and Communication Challenges

2min

The Authentic Brand Journey

7min

The Journey of Launching a Brandy Brand

5min

From Philly to Creative Marketing

7min

Navigating Retail Challenges and Building Credibility with Financial Tools

3min

Brewing Humor: Innovative Branding in Beverages

20min

First up J+M discuss TikTok's apparent plan to build an e-commerce business via US fulfillment centers! (8:57) Then, Molly is joined by Liquid Death CEO Mike Cessario to discuss the genesis of a great brand and more. (17:26)

(0:00) J+M tee up today's segments!

(2:13) Starlink, 5G, and the rapid advancement of internet connectivity

(8:57) TikTok appears to be hiring for product fulfillment centers in the US

(16:11) OpenPhone - Get an extra 20% off any plan for your first 6 months at https://openphone.com/twist

(17:26) Molly welcomes Liquid Death Co-Founder and CEO Mike Cessario; they discuss Mike's background pre-Liquid Death and his advice for brand building

(28:27) LinkedIn Jobs - Post your first job for free at https://LinkedIn.com/unicorn

(29:53) Irreverent marketing approaches pre-Liquid Death, building the Liquid Death brand before launching the product

(38:00) Paperclip - Go to getpaperclip.com/twist to get the app free for life

(39:06) Describing the genesis of the Liquid Death brand, what CPGs have historically gotten wrong, building a brand based on comedy; understanding flavor demand

Check out Liquid Death: https://www.liquiddeath.com

FOLLOW Jason: https://linktr.ee/calacanis

FOLLOW Molly: https://twitter.com/mollywood

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