This Week in Startups cover image

TikTok planning to build US fulfillment centers + Liquid Death CEO Mike Cessario | E1584

This Week in Startups

00:00

Brewing Humor: Innovative Branding in Beverages

This chapter examines a beverage company's unique marketing strategy that intertwines humor and irony to engage a diverse audience. It highlights the significance of storytelling and authentic branding in an industry often dominated by conventional approaches. Additionally, the discussion touches on the evolution of retail strategies, consumer preferences for healthier options, and the importance of brand identity and sustainability in an increasingly competitive market.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app