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TikTok planning to build US fulfillment centers + Liquid Death CEO Mike Cessario | E1584

This Week in Startups

CHAPTER

The Authentic Brand Journey

This chapter explores the relationship between personal and brand identities, emphasizing authenticity as a key element in effective branding. The speaker shares their career path in the creative industry and how their experiences led to the founding of a brand that challenges conventional norms through innovative marketing.

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