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You Don't Need a Storyteller, ChatGPT Images, Ali on the Series L | Karri Saarinen, Mike Cessario, Elliot Cohen, Ali Ghodsi

41 snips
Dec 16, 2025
Joining the conversation are Karri Saarinen, CEO of Linear, who emphasizes the need for conceptual design to foster innovation, and Mike Cessario, founder of Liquid Death, who shares his brand’s unconventional launch strategy rooted in viral marketing and humor. Elliot Cohen, co-founder of General Medicine, discusses revolutionizing healthcare access through a smart, integrated chat platform, while Ali Ghodsi, CEO of Databricks, highlights the importance of proprietary data and offers insights into navigating open-source business models.
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INSIGHT

Story Is The Scarce Primitive

  • In a world of infinite output, story is the scarce primitive that organizes attention and meaning.
  • Whoever compresses chaos into memorable narrative captures outsized value for their company.
INSIGHT

One Campaign Beats Endless Content

  • One breakout campaign is worth far more than thousands of routine posts.
  • Brands should prioritize creating a single unforgettable moment rather than endless content churn.
ADVICE

Prioritize Breakout Over Volume

  • If you lack an elite founder storyteller, design a campaign that produces a breakout moment.
  • Invest in singular, high-impact creative instead of maximizing daily output.
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