Liquid Death: Launch via Viral Validation

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• (01:30:32) - Karri Saarinen, co-founder and CEO of Linear, a project management tool, previously served as Principal Designer at Airbnb and Head of Design at Coinbase. In the conversation, he discusses the importance of maintaining a broad perspective in design, cautioning against conflating design with coding, as it may limit creativity and lead to conservative solutions. He emphasizes the need for a conceptual design phase to explore multiple directions before execution, allowing for innovative and thoughtful outcomes.
• (01:51:42) - 𝕏 Timeline Reactions
• (02:00:47) - Mike Cessario, founder and CEO of Liquid Death, discusses the innovative launch strategy of his canned water brand, emphasizing the use of a viral video to gauge market interest before product availability. He highlights the importance of leveraging existing networks and resources, such as collaborating with the creator of "Mr. Pickles" for brand design and animation, to create compelling marketing content. Cessario also addresses the balance between humor in branding and maintaining sincerity in customer interactions, underscoring the significance of understanding the audience and context in communication.
• (02:21:36) - Elliot Cohen, co-founder of PillPack, which was acquired by Amazon in 2018, discusses his new venture, General Medicine, an online healthcare marketplace aiming to simplify access to medical care. He highlights the platform's ability to connect users with medical providers, assess care needs based on symptoms, and integrate health history into a chat interface for personalized support. Cohen emphasizes the importance of empowering consumers in their healthcare journey, aiming to make the experience as seamless as shopping online.
• (02:38:44) - Ali Ghodsi, CEO and co-founder of Databricks, discusses the company's significant growth, highlighting a revenue run rate surpassing $4.8 billion with over 55% year-over-year growth, and AI products exceeding $1 billion in revenue. He emphasizes the importance of a solid data foundation for effective AI implementation, noting that AI models are becoming commodities, but their true value lies in reasoning over proprietary enterprise data. Ghodsi also shares insights on navigating open-source business models, advising founders to achieve widespread adoption of their open-source projects and then innovate with proprietary offerings to monetize effectively.
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