Elliot Cohen

Elliot Cohen, cofounder of PillPack, a consumer-centric pharmacy acquired by Amazon, shares his journey in redesigning healthcare. He discusses the personal frustration that drove the creation of PillPack and the innovations that arose from it. Elliot highlights the shift to a direct-to-consumer approach and the challenges involved, including the integration of AI for better medication management. He reveals how technology is rapidly transforming consumer experiences in healthcare, balancing automation with essential human touch.

Elliot Cohen, co-founder of General Medicine and PillPack, dives into the future of healthcare and consumer empowerment. He emphasizes the need for a broad front door to care in 2025 and discusses the challenges faced with pricing transparency. Elliot shares his insights on the PillPack vs. PBMs saga and reflects on lessons learned from building Amazon Pharmacy. He also explores the transformative role of AI in healthcare workflows, highlighting opportunities and hurdles in integrating technology with patient care.