Raising Health Building for the Healthcare Consumer with Elliot Cohen
13 snips
Apr 1, 2025 
Elliot Cohen, cofounder of PillPack, a consumer-centric pharmacy acquired by Amazon, shares his journey in redesigning healthcare. He discusses the personal frustration that drove the creation of PillPack and the innovations that arose from it. Elliot highlights the shift to a direct-to-consumer approach and the challenges involved, including the integration of AI for better medication management. He reveals how technology is rapidly transforming consumer experiences in healthcare, balancing automation with essential human touch.
AI Snips
Chapters
Transcript
Episode notes
Wrong Pill Frustration
- Elliot Cohen's father struggled with a mail-order pharmacy sending the wrong version of his medication.
- This frustration, coupled with data on polypharmacy prevalence, inspired PillPack.
Adapting Long-Term Care
- PillPack adapted the long-term care pharmacy model for a retail audience.
- Long-term care pharmacies offer superior medication management but are typically limited to facility residents.
Early PillPack Tech
- PillPack initially used existing pharmacy tools but found them inadequate.
- They innovated by creating custom labels, photographing pills, and building an API from CSV exports.