Building for the Healthcare Consumer with Elliot Cohen
Raising Health
00:00
Navigating the Healthcare Landscape
This chapter examines the shift from B2B partnerships to a direct-to-consumer approach in acquiring users for a healthcare service. It discusses challenges such as workflow complexities, provider reluctance, and the need for a better consumer experience, culminating in insights about the development of Amazon Pharmacy. The chapter emphasizes the importance of prioritizing consumer needs over contractual obligations while navigating the intricate relationships within the healthcare ecosystem.
Play episode from 10:31
Transcript
