Marketing Against The Grain Everything You Need To Know To Grow A Startup In 2024 w/ Jason Lemkin
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Apr 16, 2024 
Jason Lemkin, CEO of SaaStr and a renowned expert in SaaS growth, joins the discussion to explore the evolving landscape of marketing for startups. He emphasizes the impact of AI in reshaping marketing roles and the need for adaptability among CMOs and CROs. Lemkin also highlights the importance of brand marketing, budget considerations, and quick decision-making to establish credibility. The conversation is ripe with insights on automation, product-market fit, and innovative strategies crucial for thriving in a competitive startup environment.
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The Need for AI in Sales and Marketing
- There's a large trend towards efficiency in tech, but there's a shortage of people willing to do the work.
- This makes AI-driven automation essential, especially in sales and marketing roles like SDRs and BDRs.
Strategists, Not Doers
- Jason Lemkin shares his difficulty in hiring people willing to execute marketing campaigns.
- Many applicants prefer "strategist" roles despite limited experience.
Leaders Should Be Doers
- The best leaders are deep experts in their field, not just strategists.
- They should be immersed in the practical work, constantly experimenting and learning like Kieran Flanagan building custom GPTs.