Everything You Need To Know To Grow A Startup In 2024 w/ Jason Lemkin
Marketing Against The Grain
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Intro
This chapter examines the significant changes AI brings to sales and marketing within the SaaS sector, while addressing common pitfalls faced by CEOs and founders. Additionally, it highlights the importance of brand marketing and raises concerns about the shortage of qualified marketers, indicating a shift towards automation and AI solutions.
Transcript
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