The Glossy Beauty Podcast Hally Hair's Kathryn Winokur: 'Gen Z is not static — she's growing up'
Mar 13, 2025
Kathryn Winokur, Founder and CEO of Hally Hair, dives into the Gen Z beauty landscape with her innovative haircare brand. She shares insights on the creative processes behind products like Lady H, an alcohol-free hair perfume that enhances both scent and shine. With a focus on youth culture, she outlines her unique marketing strategies, including collaborations with college teams and TikTok engagement, all aimed at fostering self-expression and meeting evolving beauty aspirations. Hally is truly reshaping the hair and fragrance game for a dynamic generation.
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Hally Hair's Origin
- Catherine Winokur's intern had a bad at-home dye experience.
- This sparked the idea for Hally Hair, focusing on safe and easy hair color.
Market Gap
- Winokur's research showed a gap in the hair color market.
- Existing products were either permanent or fantasy colors, leaving out those seeking temporary, natural-looking options.
Innovation Focus
- Focus on product innovation to bring new users to the category.
- Make hair color more accessible and less intimidating for younger audiences.