The Glossy Beauty Podcast
Hally Hair's Kathryn Winokur: 'Gen Z is not static — she's growing up'
Mar 13, 2025
Kathryn Winokur, Founder and CEO of Hally Hair, dives into the Gen Z beauty landscape with her innovative haircare brand. She shares insights on the creative processes behind products like Lady H, an alcohol-free hair perfume that enhances both scent and shine. With a focus on youth culture, she outlines her unique marketing strategies, including collaborations with college teams and TikTok engagement, all aimed at fostering self-expression and meeting evolving beauty aspirations. Hally is truly reshaping the hair and fragrance game for a dynamic generation.
45:16
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Quick takeaways
- Kathryn Winokur highlights Hally Hair's innovative products, like foam hair dye, which allow Gen Z to express themselves creatively without long-term commitment.
- The successful launch of Lady H hair perfume demonstrates Hally Hair's strategy of engaging with Gen Z through direct insights and social media platforms.
Deep dives
Nostalgic Hair Practices
The conversation reflects on childhood hair experiments, highlighting how early experiences with hair dye, like using Kool-Aid, shaped personal identities during formative years. The co-hosts share personal stories, emphasizing the rebellious spirit of their youth, where hair color was a form of self-expression despite potential repercussions from parents and school rules. This nostalgia sets the tone for the podcast, reinforcing the significance of hair in personal style and self-discovery, which resonates with their audience. By weaving in these memories, they create a relatable connection that underscores the evolution of hair trends over the years.
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