Kathryn Winokur, Founder and CEO of Hally Hair, dives into the Gen Z beauty landscape with her innovative haircare brand. She shares insights on the creative processes behind products like Lady H, an alcohol-free hair perfume that enhances both scent and shine. With a focus on youth culture, she outlines her unique marketing strategies, including collaborations with college teams and TikTok engagement, all aimed at fostering self-expression and meeting evolving beauty aspirations. Hally is truly reshaping the hair and fragrance game for a dynamic generation.
