9min chapter

The Glossy Beauty Podcast cover image

Hally Hair's Kathryn Winokur: 'Gen Z is not static — she's growing up'

The Glossy Beauty Podcast

CHAPTER

Innovating Hair Fragrance Marketing

This chapter explores the launch of a hair fragrance product and its unique marketing strategies on TikTok, emphasizing influencer engagement and organic growth. It highlights the importance of authentic storytelling in collaboration with creators, as well as the positive outcomes from a recent live event promoting the brand.

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