
Hally Hair's Kathryn Winokur: 'Gen Z is not static — she's growing up'
The Glossy Beauty Podcast
Innovating Hair Fragrance Marketing
This chapter explores the launch of a hair fragrance product and its unique marketing strategies on TikTok, emphasizing influencer engagement and organic growth. It highlights the importance of authentic storytelling in collaboration with creators, as well as the positive outcomes from a recent live event promoting the brand.
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