Innovating Hair Fragrance Marketing

Kathryn Winokur launched Hally Hair in 2021 after working for companies including PepsiCo and Dove. From engineering college partnerships to hosting a trip for Alabama sorority girls, the brand has succeeded by keeping its finger on the pulse and remaining deeply entrenched in youth culture. Its latest move is a timely one, too: On March 6, it introduced Lady H, a $39 alcohol-free hair perfume that also adds shine to hair. The scent launched DTC and on TikTok Shop and will hit Ulta Beauty — in all doors and online — on April 20.

"We see hair and fragrance as some of the most individualistic forms of self-expression. That was the driving force behind Hally's new hair perfume," Winokur said.

In this episode of The Glossy Beauty Podcast, Winokur talks about filling a white space with Hally, getting insights directly from Gen Z and launching the brand's new product, Lady H hair perfume. The scent has notes of ripe cherry, jasmine vanilla and deep moss.