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Beauty and Innovation for Gen Z
This chapter discusses the development of beauty products specifically aimed at Gen Z, emphasizing nostalgic items and modern marketing strategies, such as leveraging TikTok for brand launches. It highlights the founder's journey from traditional marketing to launching a haircare brand that meets the vibrant preferences of younger consumers. The conversation reveals insights into the evolving dynamics of the hair dye market, stressing the need for brands to adapt to Gen Z and Gen Alpha's unique beauty aspirations.