3min chapter

The Glossy Beauty Podcast cover image

Hally Hair's Kathryn Winokur: 'Gen Z is not static — she's growing up'

The Glossy Beauty Podcast

CHAPTER

Innovative Hair Care for Gen Z: Trendy Products and Marketing Strategies

This chapter delves into a hair care brand's creative product range aimed at Gen Z, featuring items like foam hair dye and Shade Sticks. It also examines successful marketing strategies, collaborations with college sports teams, and the emergence of hair perfumes that align with youthful trends.

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