The Millionaire Real Estate Agent | The MREA Podcast 107. Psychology > Technology: What Consumers Actually Want With Mike DelPrete
Nov 3, 2025
Mike DelPrete, a savvy researcher and strategist in real estate tech, shares insights that cut through the industry noise. He reveals staggering data: half of online leads lack follow-up. DelPrete highlights key consumer desires—patience, knowledge, and transparency from agents. He discusses AI's dual roles in slashing costs and changing search habits, expressing the need for authenticity over virality. With his data-driven approach, he encourages agents to prioritize genuine connections and prompt communication to enhance client loyalty.
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Why Real Estate Resists Disruption
- Real estate resists disruption because outsiders underestimate its people-and-psychology nature.
- Clients won't sell their biggest asset with a simple click, so relationships matter more than tech.
Use AI To Bust Operating Costs
- Use AI to cut operating expenses and speed internal workflows, not to replace human judgment.
- Focus on lowering OPEX per transaction to materially improve efficiency.
Zero-Click Search Will Reshape Discovery
- AI changes search behavior through zero-click answers, potentially reducing website visits.
- That shift may reshape how consumers find agents and which signals matter to AI systems.
