Watch the full episode on our YouTube channel: youtube.com/@mreapodcast
We’re sitting down with researcher and industry truth-teller, Mike DelPrete, to cut through the noise on tech, AI, and what clients really want from us. Mike’s work has appeared in The New York Times, The Wall Street Journal, the Financial Times, and The Economist. He teaches, studies the business, and backs every take with data.
We dig into the psychology behind home sales and why our industry is harder to “disrupt” than startups think. Mike shares fresh findings from secret-shopper research: Half of online and in-person leads never get a follow-up. We connect that to the three client traits that win listings and loyalty: 1. Be patient, 2. Be knowledgeable, and 3. Be transparent.
We also explore AI in two simple buckets. Bucket one includes an operating-expense buster that helps us work faster and cleaner. Bucket two shows a shift in how people search. Then we get tactical by explaining how reviews are trust signals, why a tight niche can help you, and when a cadence of communication that matches each client’s expectations builds value.
If you’re ready to trade opinions for proof, this episode gives you a clear playbook to act on today.
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