Why ads that rhyme stand the test of time

The podcast discusses the power of rhymes in advertising and how they can impact perception and believability. It explores the decline of rhymes in advertising and emphasizes the importance of word style and presentation. The impact of language style, including rhyme and alliteration, on the effectiveness of ads is discussed. It also analyzes a despised but unforgettable UK TV ad from 2006 that utilized rhyme, alliteration, concrete phrases, and humor.