Why ads that rhyme stand the test of time
Nudge
00:00
The Effects of Rhyme, Alliteration, and Simple Language on Ads
This chapter explores the impact of language style on perception and the effectiveness of ads. It discusses how rhyme and alliteration make messages more memorable and believable, citing a study comparing alliterating proverbs to non-alliterating versions that showed the former as rated more believable and memorable. It emphasizes the importance of using simple and visualizable language in communication.
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