Why ads that rhyme stand the test of time
Nudge
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Analyzing a Memorable but despised UK TV Ad
This chapter discusses a despised yet unforgettable UK TV ad from 2006 and examines the factors that contributed to its lasting impact and memorability, including rhyme, alliteration, concrete phrases, and humor. The speaker also apologizes to those haunted by the ad, promotes signing up for their newsletter, and introduces guest Richard Schotten and his books.
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