Concrete Language in Advertising

There’s an ad that’s stuck in my mind for over a decade. It’s annoying, poorly written, and nonsensical, yet millions of Brits like me can’t forget it. In today’s episode, the bestselling author Richard Shotton explains why. 

• Sign up to my newsletter: https://www.nudgepodcast.com/mailing-list
• The infamous Frosties ad: https://youtu.be/4S6N_gQPYIM
• Steve Jobs reveals the MacBook air: https://youtu.be/kvfrVrh76Mk
• Listen to the full episode on Steve Jobs: https://tinyurl.com/yekpvk8u
• My LinkedIn poll: https://tinyurl.com/3zvxmvrf
• Illusion of Choice: https://tinyurl.com/mrxduj97
• The Choice Factory: https://www.richardshotton.com/the-choice-factory