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7min chapter
Why ads that rhyme stand the test of time
Nudge
The Power of Rhyme in Advertising
This chapter discusses the impact of rhyming in advertising, including a study that found participants rated rhyming slogans as more trustworthy and were more willing to try the brand. It also explores the decline of rhymes in advertising and suggests that ads should prioritize effectiveness over personal ego.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode