SaaStr 541: How to Set and Hit Revenue Targets with Sam Blond, CRO at BREX

Sam Blond, Chief Revenue Officer at Brex, delves into the art and science of setting achievable revenue targets for sales teams. He discusses the timing for establishing targets and the importance of incremental monthly goals to maintain morale. Using sports analogies, Sam highlights how positive expectations can enhance team dynamics, while emphasizing the need for transparency and alignment between individual and company objectives to foster a winning culture. His insights offer a strategic lens on transforming target-setting practices in dynamic environments.