The WARC Podcast

Making a Promise to the Customer - 1. Explaining the framework

Aug 8, 2023
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Episode notes
1
Introduction
00:00 • 2min
2
How Promise to the Customer Can Give Campaigns a Competitive Edge
01:46 • 3min
3
The Importance of Mental Models in Marketing
04:38 • 2min
4
The Importance of Mental Models in Business
06:35 • 2min
5
The Importance of Promise in Marketing
09:04 • 4min
6
The Importance of Brand Building in B2B
12:47 • 2min
7
The Effect of Promise on Campaign Performance
14:55 • 5min
8
How to Create a Tribe of Followers
20:06 • 3min
9
The Importance of a Decentralized Decision Making System
22:46 • 3min
10
The Blockers of Product Delusion
25:45 • 2min
11
The Difference Between a USP and a Promise
28:10 • 2min
12
The Importance of Connection in Marketing
29:47 • 3min