The Effect of Promise on Campaign Performance

The B2B Institute working with Roger investigated some of the articulation the application of promise in our own case study database. The more you look at long term commercial effects the more it becomes clear that campaigns with a clear promise to the customer pull ahead by a mile. We're going to explore the research that we've done with you on this we're going to go really deep in the second podcast in this episode but as we've got you both here, I just want you to sort of maybe articulate what your big findings from those that research is.