
Making a Promise to the Customer - 1. Explaining the framework
The WARC Podcast
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The Importance of a Decentralized Decision Making System
I had a very good personal experience recently with sixth which is a German family owned car brand that is now expanding in the in the US and it was just so refreshing how simple their promises and how they actually deliver on it. I think even though they probably don't think of it necessarily in that way has has that sense of it yeah yeah. You can only do that if you're advertising campaign and your inventory management system and your customer service strategy alignyou need to actually fulfill and deliver on those promises, says Rogers.
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