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Marketing School - Digital Marketing and Online Marketing Tips
How the Lakers made a $7.9 million marketing investment with Bronny James, A unique way fortune 100 brands are using AI for marketing, Intuit cuts 2,000 employees to invest further in AI, and more
Jul 30, 2024
Bronny James, the son of NBA superstar LeBron James, joins to discuss his $7.9 million marketing deal with the Lakers. He shares insights on the pressures and advantages of being an emerging talent while navigating the spotlight. The conversation shifts to how Fortune 100 brands are harnessing AI for personalized marketing strategies. They also tackle Intuit's layoffs to invest in tech, and the implications of interest rate changes on the economy. Plus, humorous takes on teaching kids financial responsibility through everyday business ventures!
23:04
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Quick takeaways
- The Lakers' $7.9 million investment in Bronny James illustrates the marketing power of leveraging star family connections to enhance brand visibility.
- Fortune 100 brands are increasingly utilizing AI to analyze past campaigns for better marketing predictions, driving efficiency and effectiveness in resource allocation.
Deep dives
Bronny James' Marketing Value
The Lakers invested $7.9 million in Bronny James, highlighting the marketing potential of having the son of NBA superstar LeBron James on their roster. Although Bronny was drafted in the second round, his presence is expected to generate significant media attention and additional revenue for the team, potentially offsetting their investment. The unique dynamic of a father-son duo in the NBA has created opportunities for merchandise and promotional content, increasing intrigue around his performance. As Bronny develops, much of his income may stem from endorsements rather than his rookie salary, capitalizing on the heightened visibility that comes with his last name.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode