How the Lakers made a $7.9 million marketing investment with Bronny James, A unique way fortune 100 brands are using AI for marketing, Intuit cuts 2,000 employees to invest further in AI, and more
Marketing School - Digital Marketing and Online Marketing Tips
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Intro
This chapter examines the Los Angeles Lakers' $7.9 million marketing investment in Bronny James, exploring his rise as an emerging talent and the pressures he faces in the NBA. It also highlights the unusual nature of his guaranteed contract as a second-round pick and compares it to the salaries of other rookies.
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