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How the Lakers made a $7.9 million marketing investment with Bronny James, A unique way fortune 100 brands are using AI for marketing, Intuit cuts 2,000 employees to invest further in AI, and more

Marketing School - Digital Marketing and Online Marketing Tips

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Navigating Layoffs and Hiring Challenges Amidst AI Investment

This chapter discusses the recent layoffs at Intuit, where 2,000 employees were let go to facilitate investment in artificial intelligence. The conversation examines the impact on company performance and hiring challenges in the face of rising inflation, alongside a new partnership with an offshore recruiting firm to attract top marketing talent.

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