4min chapter

Marketing School - Digital Marketing and Online Marketing Tips cover image

How the Lakers made a $7.9 million marketing investment with Bronny James, A unique way fortune 100 brands are using AI for marketing, Intuit cuts 2,000 employees to invest further in AI, and more

Marketing School - Digital Marketing and Online Marketing Tips

CHAPTER

Harnessing AI for Predictive Marketing Strategies

This chapter explores how Fortune 100 companies leverage artificial intelligence to optimize their marketing efforts by analyzing past campaigns. It highlights the shift towards more personalized and effective strategies, including the assessment of creative elements like storytelling.

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