Negotiate Anything Ben Guttmann: Why Clear Messages Win and How to Design Them
Dec 18, 2024
Ben Guttmann, author of "Simply Put" and former marketing agency owner, shares insights on the art of clear communication. He recounts his journey from working with major brands like the NFL to writing about simplicity. The conversation highlights the psychological barriers that lead to complicated messaging, the importance of confidence in simplifying ideas, and how straightforward communication can enhance negotiations. Guttmann also discusses how complexity can obscure meaning and undermine authority, making clarity essential for effective interactions.
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Episode notes
1 2 3 4 5 6
Intro
00:00 • 3min
From Small Beginnings to Big Brands: A Marketing Journey
02:48 • 2min
The Art of Simplified Communication
04:22 • 7min
The Dangers of Complicated Communication and the Power of Simplicity
11:06 • 4min
The Power of Simplicity in Communication
15:33 • 12min
Understanding Bias and Effective Communication
27:20 • 3min
