7min chapter

Negotiate Anything cover image

Ben Guttmann: Why Clear Messages Win and How to Design Them

Negotiate Anything

CHAPTER

The Art of Simplified Communication

This chapter highlights the crucial role of simplicity in communication and marketing, illustrating how effective messaging can be a challenge due to our natural tendencies to complicate. It explores the dynamics between senders and receivers, emphasizing the need for clarity and the courage it takes to simplify our messages for better engagement and understanding.

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