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7min chapter
Ben Guttmann: Why Clear Messages Win and How to Design Them
Negotiate Anything
The Art of Simplified Communication
This chapter highlights the crucial role of simplicity in communication and marketing, illustrating how effective messaging can be a challenge due to our natural tendencies to complicate. It explores the dynamics between senders and receivers, emphasizing the need for clarity and the courage it takes to simplify our messages for better engagement and understanding.
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highlights
Listen to the best highlights from the podcasts you love and dive into the full episode