#17125
Mentioned in 3 episodes

The Truth About Pricing

Book •
Author
Melina Palmer

Mentioned by

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 Katy Milkman
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 Melina Palmer
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 Bayron Toruño
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 Ben Guttmann

Mentioned in 3 episodes

Mentioned by Katy Milkman as the author of the book.
27 snips
Cents & Sensibility: With Guests Melina Palmer & Devin Pope
Mentioned by Melina Palmer as her newest book, focusing on pricing strategies and behavioral science.
15 snips
Interview: Melina Palmer, author of What your Customer Wants and Can't Tell You
Mentioned by Melina Palmer as one of her books where she discusses social proof and pricing strategies.
454. Social Proof in Action: Understanding the Herding Instinct
Mentioned by Melina Palmer as a reference to her discussion of understanding consumers.
503. Innovating Through Adversity - Lessons from the Great Depression
Mentioned by Bayron Toruño as a very interesting conversation topic.
Unlocking Customer Decisions: Behavioral Economics with Melina Palmer
Mentioned by Melina Palmer as her upcoming book.
464. Rethinking Failure: Behavioral Insights with Madeline Quinlan
Recommended by Ben Guttmann as an awesome book that just came out.
Ben Guttmann: Why Clear Messages Win and How to Design Them

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