#7796

Mentioned in 4 episodes

The Truth About Pricing

Book •

Mentioned by

Mentioned in 4 episodes

Mentioned by

Katy Milkman

as the author of the book.

Cents & Sensibility: With Guests Melina Palmer & Devin Pope

Mentioned by

Melina Palmer

as her newest book, focusing on pricing strategies and behavioral science.

Interview: Melina Palmer, author of What your Customer Wants and Can't Tell You

Mentioned by

Allan Dib

as a book

Melina Palmer

has written that he is excited about.

It’s Not the Price—It’s What the Brain Thinks About the Price With Melina Palmer

Mentioned by

Melina Palmer

as one of her books where she discusses social proof and pricing strategies.

454. Social Proof in Action: Understanding the Herding Instinct

Mentioned by

Melina Palmer

as a reference to her discussion of understanding consumers.

503. Innovating Through Adversity - Lessons from the Great Depression

Mentioned by

Bayron Toruño

as a very interesting conversation topic.

Unlocking Customer Decisions: Behavioral Economics with Melina Palmer

Mentioned by

Melina Palmer

as her upcoming book.

464. Rethinking Failure: Behavioral Insights with Madeline Quinlan

Recommended by

Ben Guttmann

as an awesome book that just came out.

Ben Guttmann: Why Clear Messages Win and How to Design Them

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