MAFFEO DRINKS 016 | Brand Ambassadors, Advocacy & KPIs: how to set up the role to build demand bottom-up | Part 2/2 with Filiberto Amati from Amati & Associates (Warsaw, Poland)
Jul 13, 2023
Filiberto Amati, a Growth Advisor with extensive experience in the spirits industry, shares valuable insights into the role of brand ambassadors in building demand. He discusses the importance of fostering genuine relationships within the drinks community instead of relying solely on sales metrics. Amati highlights the resurgence of the Negroni and how brands can navigate changing consumer preferences. He also emphasizes niche opportunities for smaller brands, stressing the need for distinct selling propositions and creative cocktail integration.
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