016 | Brand Ambassadors, Advocacy & KPIs: how to set up the role to build demand bottom-up | Part 2/2 with Filiberto Amati from Amati & Associates (Warsaw, Poland)
MAFFEO DRINKS
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Building Demand Through Relationships
This chapter explores the significance of forging genuine connections between brands and bartenders before launching marketing efforts. Emphasizing experiential learning, it highlights how collaborative projects can drive demand organically and set the stage for successful brand engagement. The discussion also contrasts effective, consumer-driven strategies with rigid marketing approaches, advocating for the importance of adaptability and relationship-building in the beverage industry.
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