016 | Brand Ambassadors, Advocacy & KPIs: how to set up the role to build demand bottom-up | Part 2/2 with Filiberto Amati from Amati & Associates (Warsaw, Poland)
MAFFEO DRINKS
00:00
Intro
This chapter explores the vital role of brand ambassadors in the drinks industry, emphasizing the importance of building meaningful connections over just sales figures. It highlights the necessity of training and advocacy for smaller brands while warning against the pitfalls of linking financial incentives too closely with direct sales.
Transcript
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