Filiberto Amati

Filiberto Amati, Founder of Amati & Associates and a seasoned executive from major spirits brands like Campari, dives into the seismic shifts in the global drinks ecosystem. He explains the "shrink for growth" strategy that spirits companies are adopting, moving from economies of scale to scope. The conversation reveals how divestitures by giants like Campari and Diageo are a response to investor pressures, and discusses opportunities for mid-tier players capitalizing on assets. This transformation could reshape industry dynamics for the next decade.

Filiberto Amati, a Growth Advisor with extensive experience in the spirits industry, shares valuable insights into the role of brand ambassadors in building demand. He discusses the importance of fostering genuine relationships within the drinks community instead of relying solely on sales metrics. Amati highlights the resurgence of the Negroni and how brands can navigate changing consumer preferences. He also emphasizes niche opportunities for smaller brands, stressing the need for distinct selling propositions and creative cocktail integration.

Filiberto Amati, a Growth Advisor with a rich background in spirits from Campari and Di Saronno, shares invaluable insights. He discusses the importance of choosing the right city for market entry and how different cities present unique challenges. Filiberto emphasizes the need for a solid distribution strategy tailored to a brand’s lifecycle. They also delve into creating demand and navigating relationships with distributors, balancing the needs of big versus small firms, and adapting post-COVID marketing tactics.