Filiberto Amati

Filiberto Amati, Founder of Amati & Associates and a seasoned executive from major spirits brands like Campari, dives into the seismic shifts in the global drinks ecosystem. He explains the "shrink for growth" strategy that spirits companies are adopting, moving from economies of scale to scope. The conversation reveals how divestitures by giants like Campari and Diageo are a response to investor pressures, and discusses opportunities for mid-tier players capitalizing on assets. This transformation could reshape industry dynamics for the next decade.