016 | Brand Ambassadors, Advocacy & KPIs: how to set up the role to build demand bottom-up | Part 2/2 with Filiberto Amati from Amati & Associates (Warsaw, Poland)
MAFFEO DRINKS
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The Resurgence of the Negroni: Branding and Consumer Loyalty
This chapter delves into the resurgence of the Negroni cocktail and highlights the importance of consistent branding through the example of Campari. It discusses changing consumer preferences towards stronger drinks and how brands can maintain loyalty even during challenging times.
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