The Importance of Cost Controls in Facebook Ads

Implementing cost controls on Facebook ads is crucial, especially during high-traffic periods like the holiday season. Manual bidding methods, such as bid caps and cost caps, help prevent overspending and ensure optimal use of ad budgets. The ability to manage ad spend actively allows marketers to maximize returns while avoiding wasted resources on underperforming ads. Without these controls, advertisers risk missing out on potential revenue during peak shopping days, leaving money on the table.