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2min chapter
How Cost Caps Will Perform At BFCM (And What To Do About It)
The Andrew Faris Podcast
Understanding Cost Caps and Bid Strategies in Advertising
This chapter explores cost caps and manual bids in advertising, emphasizing the role of expected conversion rates in enhancing bidding strategies. It highlights the importance of setting flexible budgets and the interaction between bid caps and cost caps in driving campaign performance.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode