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How Cost Caps Will Perform At BFCM (And What To Do About It)

The Andrew Faris Podcast

CHAPTER

Understanding Cost Caps and Bid Strategies in Advertising

This chapter explores cost caps and manual bids in advertising, emphasizing the role of expected conversion rates in enhancing bidding strategies. It highlights the importance of setting flexible budgets and the interaction between bid caps and cost caps in driving campaign performance.

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